Should You Send Corporate E-Cards to Your Clients?

corporate e-cards

Sometimes business etiquette can be a minefield. You are most likely dealing with a wide and varied client base, what some people may like, may not be appreciated by others, and sending a corporate Christmas card is one of those things. Visit to find out more about how to send business e-cards to your clients.

Advice on sending corporate cards

Follow these hints and tips on corporate card etiquette to make sure you get it right and avoid offending, your clients. The e-card has risen in popularity in recent years, not only is it environmentally friendly it can be much more cost-effective for the sender. It is perfectly acceptable to send an e-card, they have been around long enough for people to consider them a viable alternative to a traditional card.

The older generation may not always be up to speed on e-card etiquette and expect and appreciate a traditional card rather than an e-card. Not all your clients will be technologically savvy. Only you can make that decision as you know your clients best. Regardless of whether it is a traditional card or an e-card, it is still a written communication so some care should be taken over the content. It is very easy to slip into casual vernacular in digital communication. For some people, written communication will have more significance. Perhaps you would like your communication to be displayed in your client’s office as advertising. To learn more about sending business cards to your client’s office as advertising, visit

Think about what you are sending

Not all types of IT will support every format of the e-card. Those who use iPhones or iPads for example will not be able to see Flash animation. Don’t make the file size of your card so large it is undeliverable or takes forever to download. Some people may also consider e-cards from businesses as spam. Don’t jump in and send one to every client in your address book, obey the rules and only send one to those who have opted into receiving communications from your business or those people who you have a well-established relationship with. If you use social media, don’t bombard everyone who follows you with direct messages. If you feel you may have missed some people, a simple post on your social media page should be sufficient.

You might also like to send more personal cards to your most important clients or those you know well and a more generic one to your other customers. Christmas cards can be a particular minefield as not everyone celebrates Christmas. Keep it general and state ‘Happy Holidays’ or ‘Seasons Greetings’ instead and avoid overtly Christmassy images like Santa Claus.

A simple message to the right people

You need to consider if corporate Christmas e-cards are the appropriate time to send a lot of marketing material. If you are in regular contact with your client list, sending promotional offers or vouchers throughout the year, Christmas may be the one time of the year to lay off the sales talk and take the opportunity to thank them for their business. If you do not often send marketing communications you could also offer a voucher or notice of special offers. To learn more about sending Christmas e-cards visit your clients and go to